Sales cycles in manufacturing and wholesale are getting longer and longer, while sales reps are getting busier and busier. At the same time it costs five times as much to attract a new customer instead of keeping an existing one.
Over the years I’ve experienced a growing gap between marketing and sales departments. Because of;
- new digital tools – marketing automation, CRM, lead nurturing,
- innovative digital marketing techniques – content marketing, customer journey mapping, customer experience design- and
- new ways of working -agile scrum,
…it’s possible to bridge the gap once and for all.
In order to fully maximise your market potential you need not only align sales and marketing with new tools and ways of working, you also need to know your customers; the insights, their needs and wishes, when and where to reach them, how to get their attention and help them with information, services or your products.
Companies that excel at lead nurturing generate 50% more sales at 33% lower cost per lead. -Forrester Research
Within only 1 day, I can help you find the answers you need to get back to above market growth. Contact Erik