The best part of the agile wave organisations are riding these days, is that it empowers people.What marketing and IT have in common, is that they both deal with ever changing customer needs and both share the passion to make the same customers happy. Over 20 years ago IT came up with a solution and now the rest of the business world is convinced and following up. I’m talking about agile scrum here of course.
Now you don’t need to tell your sales or marketing people to be more customer centric, but you can help them in crafting more fulfilling jobs, learning opportunities, delivering fast and right and providing a framework for actionable creativity. While keeping focus on results, costs and value, being more data-driven, really working together… the list goes on and on.
But to enjoy those benefits, first you need to get the basics right. And that’s like dating: you don’t get a second chance for a first impression. However, once you’ve started, you do get the chance to learn from your mistakes.
People are agile by nature
They take responsibility all the time, it’s what makes them love their jobs in the first place. So you don’t help them ‘become agile’, you help them by leading the way from the old situation to the desired situation. Help them get ready.
Cry in training, laugh in battle
Before breaking down any silo’s, sit with your team. Understand where you’re coming from and what context you’re in now. Determine what’s needed in skills and knowledge, values, by hiring and firing, by getting the right people on the train -for it has not left the station yet…
Marketing is a balancing act between the inside and outside of the organisation. Marketing has the power to bridge gaps, to take a leap, to lend a hand and build go-to-market teams with both sales and marketing, possibly IT or other departments depending on your customers and market.
If you need help to decide whether your team is up-to-speed, or what the best structure is to work in (Prince2, Lean, Kanban, Scrum, or even SuperAdaptive) and how to take the first step, call me and within 1 day you’ll have my blueprint.
But yeah, that’s the easy part of cultural change. And since it eats strategy for lunch, breakfast and dinner, why not start there!